Out-of-home (OOH) advertising is getting bigger and to help marketers attract more eyeballs, Samsung has initiated mass producing a 43-inch LCD panel meant as Digital Information Displays (DIDs). Apt for stations, airports, malls etc., this display can show images in a panoramic ratio of 4:1 at HD ready resolution (1920×480).

Additionally, the display also has a unique ability to split the wide screen into three screens that will run at VGA resolution (640×480).

As per DisplaySearch, the DID panel market is expected to grow from the current 1.33m to 6.57m units by 2015 with 90 percent of the market accounting for LCDs.