Archive for marketing

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Samsung offers goodies to lure buyers this festive season

Samsung offers goodies to lure buyers this festive season

 
Just a week to go for Diwali in India and like many CE companies, Samsung too has stepped up to expand sales by offering various rewards. So if you’re in the market looking for a netbook or a notebook, make sure to give an eye to the Korean’s offerings as it not only churns out [...]

Samsung unveils Tap and Take teaser for new range of digicams

Samsung unveils Tap and Take teaser for new range of digicams

 
Samsung has announced a new teaser for its new range of “Smart Cameras”. The initiative is called as Tap and Take and it really doesn’t take much brains to understand that the new range of cameras will have a touchscreen display and allow users to tap the screen and take the picture.
The teaser campaign [...]

Video: Samsung Jet viral ad

Video: Samsung Jet viral ad

 
As much as Samsung spends on R&D of phones, it also spends a considerable amount on marketing too. The high profile Jet recently got a viral ad that is fast paced and includes…elephants and UFOs. Not the best of virals we’ve seen from Samsung but conveys the message well. Enjoy the ad.

[Thanks Vincenzo]

Samsung Unpacked will reveal a new phone

Samsung Unpacked will reveal a new phone

 
Samsung’s marketing whizzes have pulled off some great viral in the past and they are trying to repeat the same with its new initiative, Samsung Unpacked. This time, it’s for an unreleased phone which will be simultaneously revealed on June 15 at three different locations – London, Dubai and Singapore. Samsung will select a person [...]

Video: Samsung N310 amuses in a trade show

Video: Samsung N310 amuses in a trade show

 
Samsung’s successful viral marketing team is back with yet another video. This time they promote N310 netbook that does some interesting things on the trade floor. Needless to say, it’s amazing. Enjoy the video.

 

Video: Samsung knows how to attract attention

Video: Samsung knows how to attract attention

 
After the delightful Omnia un-boxing viral video, here comes a sequel to the Samsung book of mysteries and challenges -The Samsung HD i8910 “disappearing trick”. Watch the video, witness a few glimpses of the stunning black touch-screen and for the rest of the time, figure out where it vanished!
With 8 megapixel camera and the HD [...]

Samsung Propel/Gravity commercial with Ozzy Osbourne

 
Samsung Canada has teamed up with Ozzy Osbourne for a commercial to promote Gravity and Propel. I don’t if the phones will ‘make you heard’ but the ad is definitely funny.

Buy a Samsung notebook, get J700 phone for free

Buy a Samsung notebook, get J700 phone for free

 
My skepticism about this ploy doesn’t matter because Samsung India thinks giving out a mid-range phone with every purchase of a laptop will help them spur the notebook sales. The phone that will be offered to the consumers is J700 slider phone valued at Rs. 6,089. I don’t know if we can say it as [...]